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Home >> Library Resources >> Research Studies

Research Studies
   
     
This section contains the final reports regarding outdoor advertising research studies. Contact Jenny Hall at jennifer.hall@modot.mo.gov for additional reports to be included on NAHBA's website.
 
   
 
 
The Osprey Group has released its final assessment of FHWA's Outdoor Advertising Control Program title Conflict Assessment: Federal Outdoor Advertising Control Program. It identifies a number of issues that have led to controversy among those who are affected by, have an interest in, or are involved with managing the OAC Program. Click here to view the report.
 
  Outdoor Advertising Control Practices in Australia, Europe, and Japan
 
The Federal Highway Administration, American Association of State Highway and Transportation Officials, and National Cooperative Highway Research program sponsored a scanning study of Australia, Sweden, the Netherlands, and the United Kingdom to learn how they regulate outdoor advertising both inside and outside the roadway right of way. The scan team also conducted a desk scan of outdoor advertising practices in Japan. Click here to view final report.

An Update of a Study of the Relationship Between Digital Billboards and Traffic Safety In Cuyahogo County, Ohio- Prepared For: Foundation for Outdoor Advertising Research and Education.
  Overview
  Analysis
  Findings / References

A Critical, Comprehensive Review of Two Studies Recently Reseased By the Outdoor Advertising Association of America- Prepared For: Maryland State Highway Administration. Click here to view the report.

Driving Performance & Digital Billboards- Prepared For: Foundation for Outdoor Advertising Research and Education. Click here to view the report.

Driving Performance In The Presence and Absence of Billboards- Prepared For:Foundation for Outdoor Advertising Research and Education. Click here to view the report.

National Advisory Committee on Outdoor Advertising and Motorist Information- Reassessment of FHWA's Role in Administration of HBA. Click here to view the report.

 

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